Book: Inspire and get Inspired - My Coffee Ultra Trail from a Marketing Director to the World Barista Championship
About Andre Eiermann
" My coffee journey started as a Junior Coffee Trader at Volcafe in Switzerland back in 1999. Shortly after having joined the coffee business I had been given the opportunity to live and work for Volcafe in Kenya and Tanzania. I spent most of my time in the cupping room and in the dry-mill. It was extraordinary to cup several hundred coffees a day. At the same time I frequently visited coffee farms and wet mills.
Although I had an amazing time in East Africa I decided to leave the coffee industry and to move to London to continue my studies. But quickly after I returned to the coffee industry. I started at Kraft Foods in Switzerland and was in charge of various European markets and several coffee categories, such as whole beans but also for the soluble coffee and the ready-to-drink category. During my last year at Kraft Foods I was responsible to relaunch a Swiss brand including a production transfer from Austria and Germany to Italy.
Currently I am working as a Marketing Director at UCC Coffee in Switzerland. The last five years have been a breathtaking time. Firstly I founded the UCC Coffee Switzerland Academy and became a SCA certified AST. Secondly I launched our own specialty coffee range. For the green buying, I started again to travel to origin, and in addition I became a Q-Grader and started to judge at COE competitions. After having won a local Cup Tasting competition and a barista jam in Munich, it was only a matter of time until I competed in the Swiss Barista Championships. In November 2017 I have finished on 10th place at the World Barista Championship in Seoul. " - Connections Le Book, 2016
